Take a breather this week, reflect on your marketing strategy for January, and prepare to hit the ground running in the new year. Ah, the holidays - a time for twinkling lights, questionable fruitcake, and finally having an excuse to switch off those incessant email notifications. You’ve worked hard all year, pouring your heart and soul into your marketing efforts. So this week? It’s time to relax. But before you dive into your third helping of pudding or settle into a Netflix binge, let’s take a moment to reflect on what comes next. January is lurking around the corner, and with it comes the promise of aggressive sales techniques that could make your competitors weep.